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Can I Pimp Your List?
I got an e-mail last week from a business acquaintance (Tom) asking if his son could call me “to network.” Even though I haven’t heard from Tom in 3+ years, normally I’d be more than happy to help...
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Business-Networking: The 5-Step Word-of-Mouth System Anyone Can Do
Because I’m what Malcolm Gladwell calls a Connector*, I get hundreds of unsolicited “networking” e-mails. The great majority are personally written (unlike yesterday’s “Pimp My List” request). These...
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How A B2B Elevator Pitch is Like a Job Interview
If you’re a B2B sales executive you know many of your first meetings with prospective customers often feel like a job interview. Similar meeting preparation. Pointed questions. Friendly tension. It’s...
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Does B2B mean you have to be boring?
In B2B sales and marketing, is it okay to NOT take yourself so seriously? I got this e-mail today from Carl Landau. I don’t really know Carl. He follows me on Twitter and I sent him an e-mail last...
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B2B Small Business Marketers To Follow On Twitter
Wanted: Outstanding B2B Small Business Marketers Who are the Go-To B2B marketers serving small businesses? Should you be on this list? Do you know anyone who should? Want to nominate an agency,...
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Word-of-Mouth Marketing FAILS – Successful Entrepreneur Laments (mp3)
You can download my interview with Frank Gillham (it’s just 6 mins.) here: http://expertsmp3.s3.amazonaws.com/FrankGillham-on-Marketing-with-JohnFox.mp3 Just after completing my third webinar on my...
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